MY ROLE IN THIS PROJECT

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I took complete ownership of synthesizing affinity mapping. Created Alex one of the two personas.

Paper prototyped and digitized in Sketch the entire user flow in “creating a new workout”.

I was also responsible for putting together the whole presentation material in Google slides. Had partially

participation in user interviews, paper sketches, digitized user flows and Future State App Map in Axure.  

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ABOUT THE BUSINESS

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Tough Mudder is a world-class course events and races packed with legendary obstacles. Tough Mudder

wants a way for participants to communicate and build camaraderie before the event. They also want to

increase the number of repeated participants registering for events.

 

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I HAVE GOTTA A PROBLEM

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How to increase their number of repeated participants and build a relationship between them before the

next event?
 

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IT WAS TIME TO RESEARCH

 

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We started by studying their website. We learned that Tough Mudder currently have gym classes which

can be booked by an app. We sent out a survey to narrow down target users.

 

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FIRST BUMP ON THE ROAD.

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Finding people who had raced for Tough Mudder before was extremely hard. We changed the course of our

survey to people who have done similar events who could still give us valuable information such as how they

train for events and more.

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A survey of 18 people showed that 83.3% of users used some sort of tracking app for training.

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We conducted 6 contextual interviews. We learned that most of our users liked training for events with friends.

Some had trouble finding people to train with for events, we learned the names of tracking apps such as Endomondo

or MyFitnessPal. After the interviews, we build together an affinity mapping to find common traces between

these participants.

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When synthesizing and prioritizing the affinity mapping we

found out that the majority of these users needed:

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• A way to communicate an train with others for events.

• They wanted an app to facilitate their workout.

• Would register again for a race for the experience.

 

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                          DAVE
                             Gender: Male 
                             Age: Late thirties
                             Extreme athlete

                             Participated in 5 Tough Mudder events.
                             Pain points: He has trouble finding

                             other competitive athletes to train with

                             for Tough Mudder events.

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SOLVING THE PROBLEM!​

 

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We believe that creating an app for users to communicate and find people to train with as well as create workouts. 

Participants will be more motivated to train, and consequently register for future events and have more fun in the process.

 

                         

                             

SKETCHES

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At this point we all had great feature ideas for the app. We prioritized three major features based on the

affinity mapping synthesis:

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• Sign in/Log in and Registering for event

• Create a new workout

• Create teams and communication

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We decided that each one of us was going to be responsible for creating the user flow for these features.

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When testing the flow:

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• Users found that giving the initial option to invite was confusing because they have not yet decided on date and time.

• They wanted a way to invite friends within the app as the initial sketch idea was to sync personal contacts when using   the search bar.

• Users also wanted a way to invite not only friends but athletes on the app.  

 

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CREATE A NEW WORKOUT FLOW

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We created the wireframe on Sketch.

The team member responsible for usability tests gathered all the user flows into one single file in Sketch and using

the Craft plug-in transferred the low-fidelity prototype into Invision for testing.    

  

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The team member conducted two rcunds of usability test with a total of four target users.

The quote bellow is one of the feedback received from users, and how we iterated accordingly.

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User quote:

 

“I would have liked to see more headers throughout the Create New Workout flow,

so that I know where I am and what to do next.”

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BUMPS ON THE ROAD 

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We started this with a team and project plan, and our team lacked communication.

We had daily meetings on the first week, everytime we would have a meeting, we would leave with expectations

that we did not meet at the end of timeline. It was very frustrating for all of us.

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KEY TAKE AWAYS

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I personally learned a lot with this project and with my teammates. We were three very unique and strong personalities

and we failed to acknowledge and use this strength in our favor concerned we would create a conflict.

Overall, we learned as a team to always communicate and never assume. It is never too much following up with an email, double checking meeting points, and making sure everyone is on the same page.

 

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